Tight Club Athletics

Tight Club Athletics is a Vancouver-based fitness and lifestyle brand. Founder Keighty Gallagher needed help re-designing the company’s website to better meet the needs of her growing business and broadening target audience. To inform the site’s redesign, I conducted in-person interviews with the site’s users and reviewed the competitive landscape. From there, I created four new user personas, provided guidelines for messaging and tone, and developed social platform recommendations and an editorial calendar for all digital content.

  • User Research
  • Content Audit
  • Information Architecture
  • Content Strategy
  • Content Plan